With the progress at Martech, we saw B2B sales experts adopt a combination of old and new strategies to further their companies with their own Marshall stack.
While email remains the top choice for lead nurturing and customer onboarding, emerging communications channels and media formats are slowly changing the game.
For example, video went from being a useful part of a central one strategy, and improvements in AI and machine learning have changed the way businesses gather customer data and deploy it for sale.
A new and more focused emphasis on customer engagement is also the redesign of the way companies interact with their customers as sales, marketing and customer success merge.
This led to long-term, customer-centric sales relationships that many B2B firms would need to change their marketing and lead generation strategies.
Nevertheless, for companies looking to scale up in the coming year, help is always a click away. Here are my picks for the top five B2B sales tools that every product-based company should have in their sightseeing if they want to move into 2020 and beyond.
1. Create a nerve center for all interactions with Archiz’s CRM
Archiz is already one of the most respected software providers in B2B marketing and sales, and its Sales CRM Software carries that reputation forward, The platform, which you can Get FREE TRIAL, includes a variety of standard features – contact management, email templates, document libraries, email client integration – but significant premiums like live chat, AI bots and traffic tracking for all registered leads Tools are included.
This past year, we have focused on strengthening services, with CRM becoming a central hub for various services.
In addition, automation is becoming a standard for many industries. Improvements in AI over the past few years will translate into better bots, better analytics, and more accurate monitoring of various customer-based data.
2. Gong.io
Many channel marketers use their sales team to pitch in, perhaps still with their voices, to close a deal at some point. Be it on the phone or at a virtual meeting, having the right strategy to direct the conversation can make the difference between sales and lost leads.Gong.io recognizes the problem and focuses on providing conversational intelligence tools that optimize the process.
In an era where engagement is becoming a central concern for most marketers, personalization is a must for any positive conversation. In addition, understanding these conversations and how they are right (or wrong) is important. Gong.io uses AI to analyze conversation history to find key trends, keywords, mentions, and more to identify that pattern.
When people pay the least and least attention, what are your representatives talking about?
Such insights can help best practices spread widely by the company that codify them and show tangible evidence of effectiveness. By increasing the level of sales and marketing, Gong.io can help you upgrade your funnel continuously.
3. BigCommerce
Self-service B2B shopping is a hot trend at the end of the decade. According to a recent study, 75% of shoppers find self-service convenient, while 67% actually prefer self-service when talking with someone. Even if your prospects enjoy the human touch to close an initial order, they may still prefer an eCommerce experience to the limits.
Today’s sophisticated content personalization engines allow companies to give different experiences to audiences for each site visitor and reduce the need for human interaction at any point, optimizing and allowing proposals.
The BigCommerce eCommerce platform helps businesses create web-based sales solutions and provides administration with the tools to cover the majority of back-office management. These include automated customer segmentation,Settings for content personalization and B2B-specific payment options such as card-on-file transactions and net payment terms. With a platform set of APIs and new WordPress plugins, you can easily integrate its commerce engine into your existing site.
4. Mailshake
Every year, experts end the dominance of email, and every year they are proven wrong. Despite frequent doomsaying, email remains at the top when it comes to B2B initial outreach. About 78% of marketers still use email as their main communication strategy.
MailShake is Mailing software to help companies optimize their email campaigns at the top of the funnel and improve cold email outreach. The company’s platform includes pre-written outreach messages, as well as personal email generation. Sales teams can schedule follow-ups based on customer triggers, engage individual users in campaigns, and even keep track of answers for how each nutritional flow is performing.
5. Offer on-demand demos and webinars with ClickMeeting
Webinars are increasingly important to the strategies of most B2B companies, because of their wide reach and effectiveness in nutrition and conversion.
ClickMeeting, one of the top webinar solutions on the market, already offers an attractive array of webinar tools and is rapidly rolling out many new features. That is, the company’s new evergreen, on-demand presentations and live simul-streaming on YouTube and Facebook are particularly powerful for businesses looking to expand the reach of their nutrition programs.
