1.386 billion people use Instagram every day.
If you’re an e-commerce business owner, the need to invest in Instagram marketing is clear. After all, this is how you’ll introduce your business and your products to new customers.
When it comes to marketing your business via Instagram, there are lots of things that you can do to increase your return on investment. For starters, you need to ensure that you have high-quality photos.
Here are a few things you need to know about beginner photo editing mistakes and how to avoid them.
1. Improper Photo Cropping
One of the most common beginner photo editing mistakes for a website is improper photo cropping. This is when the image does not have the correct aspect ratio for the space it’s intended for.
This may result in the photo appearing too short, tall, wide, or narrow. Match the width and height of the frame to the aspect ratio of the source image to execute proper photo cropping.
Opt for resizing tools that maintain the picture’s aspect ratio and do not stretch or skew it.
2. Not Proper Use of Magic Wand Tool
One of the most common mistakes is not familiarizing with the magic wand tool Photoshop. The magic wand allows a user to select an area of the photo to edit, but it typically removes the color and texture of the photo.
To avoid this, try the lasso tool for precise selections. Additionally, it can be easy to quickly over-edit photos, leading to too-saturated colors in photos and distorted images.
3. Sloppy Background Edit
Many digital photos can come with distracting backgrounds, which can take away from the subject.
Matching the subject to the background or making the background too blurry can come off as amateurish. Make sure the edges of the cut-out match the new background seamlessly.
4. Oversharpening
Oversharpening enhances the clarity and details of an image but has to be done carefully. Excessive sharpening leads to the presence of halos around edges and subjects such as buildings in a skyline photo.
Adjust the photo brightness and contrast to make sure the image looks balanced and sharp.
When editing any photos for website use, make adjustments cautiously and try out different settings to see which works best.
5. Improper Contrast
Poor or inappropriate contrast can cause photos to appear either too bright or too dark. This makes them difficult to view or makes them appear flat and unappealing.
Additionally, incorrect contrast can cause a loss of detail or can cause a photo to appear to be heavily pixelated or distorted. Adjust brightness, gamma, highlights, mid-tones, and shadows for each individual photograph.
6. Oversaturation
This occurs when there is too much color and vibrancy in the photo, making objects look unnatural. Photos with too much saturation look misleading.
To prevent oversaturation, use subtle color balance and saturation editing and check your edited photos on more than one monitor. It’s also recommended to start saving your photos in a more compressed format, such as JPEG or PNG.
Common Beginner Photo Editing Mistakes
Beginner photo editing mistakes can be avoided in many ways. Make sure you have a good understanding of basic photo editing tools and techniques and be aware of common mistakes so you can conserve time and resources.
With a little practice, you’ll be well on your way to creating amazing visuals for your website!
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