If there is one thing that has drastically changed for the last 100 years is that its technology. Today, we are living in constant reliance on the internet. Furthermore, it has also presented us with some of the best tools to make our lives a little better.
For businesses, social media has drastically changed how they do their operations. People’s spending habits are now influenced by what they see on these social media platforms. On the other hand, businesses are using these social media platforms to get a glimpse of who their customers are and how they can expand their customer base.
So what’s the problem? Well, the internet is a vast space and monitoring every discussion surrounding a particular brand can take a lot of hard work – this is where social media monitoring comes in.
What is Social Media Monitoring?
Despite its name, social media monitoring goes beyond the mere tracking of conversations on social media. If your business has a presence in the digital market, these tools will pick up on it. With these tools, you are presented with an effective and convenient way to “listen” to what people are saying about you, your business, and the products and services you offer.
How Can NetBase Help You with Your Business?
NetBase provides you with the solution of “listening” to the online discussions surrounding your brand. NetBase is a social media analytics platform that presents you with several tools that aid in boosting your business’ communication pipeline.
With NetBase, you can experience these benefits:
- Your business will be able to provide great customer service. NetBase’s Social Media Analytics can help you monitor every message, rant, and complaint of a customer online; thus, you will be able to address this issue and mitigate the problem.
- In addition, you will be able to garner invaluable feedback and comments on a recent campaign or the latest products you have released to the public. Through NetBase’s Image Analytics, you can monitor visual content and how your audience is reacting to all of these, you will know what to improve and what to retain.
- With these tools, you will be able to get organized at all of your marketing campaigns. If there are urgent messages that may come in, you will be able to respond to it in a timely manner.
- You will become more approachable as you developed a more “human” voice. Your customers will appreciate that you are personally reaching out to them regarding their problems or any incentives you may want to promote. This can all be achieved through NetBase’s Social Media Sentiment Analysis.
- On top of all of these, you will be able to negate any negative discussion surrounding your brand’s products and services. Social media is a very powerful place that can affect the reputation of a company. With these tools, you will be able to listen to what your customers are saying and be able to prevent any social media disasters.
- With these tools, you will be able to reach out to your top brand advocates and influencers. These are the key customers that can further drive engagement to your business. Brand advocates are responsible for promoting your product. NetBase’s Social Media Intelligence can help you analyze creative content and emerging trends set by your influencers.
- With NetBase’s Social Media Competitive Analysis, you will be able to understand and learn what is working and not working for your business as well as for that of your competitors. Through Social Media Listening, which is part of social media monitoring, you will understand what your competitors’ marketing strategies are. Furthermore, you will be able to assess which strategies will work for you and which will not.
These tools will let you know how to engage your customers, how to ameliorate negative feedbacks or discussions, and how to proceed with your campaigns and marketing strategies. Truly, the internet is a vast place but monitoring it through NetBase is a cakewalk!
