Customers tell me all the time that they want business card design that “pop.” This could be interpreted as a desire to see a card with a bright, bold color that stands out. However, I’ve learned that most people want cards that stand out from the rest. It is not always easy to achieve this.
If you want your custom business card to really “pop”, there are a few do’s and don’ts to keep in mind.
This important topic of how to design business cards and make them effective visual marketing tools was recently re-introduced. Here are 7 top tips for designing business cards.
1. The Most Important Thing is to Keep It Simple
It is more difficult to access the information on a card with more details.
- Find the right product for you.
- Find the best route to get there.
2. Limit Your Phone Numbers
One way to simplify your credit card is by using phone numbers. What do you want your customer calling you? Your main office? Your receptionist? Your cell phone You can direct all your calls to the same place. If you only offer one option, it’s much easier to decide where to call. How often do you use your facsimile machine? You might consider faxing away if very few customers fax you anything. They’ll request it if they have it.
3. Your Physical Address
Are you looking for people to drop into your business? Perhaps you don’t have a business where people want to drop in? Primoprint does all its business online with companies around the globe. We rarely have customers who visit our offices. We don’t need to include our postal address on new cards.
4. Social Media
Social media has opened up a new way to communicate with customers. It is important to let people know what sites you are using. However, it is better to use the logo icon of the site than your full handle. These sites make it easy for users to enter their names and locate you.
5. High-Resolution Logo
A high-resolution logo will help you sell yourself. Companies that seem to copy and paste their logos from scans and then use them on their cards have been my experience. This will not print well and won’t look professional. You might consider hiring a graphic artist to create it for you if you don’t have a high-resolution file. This is usually a straightforward process that will cost less than creating a new one.
We understand that it can be difficult to find high-resolution photos for your design.
6. Make Sure You Have The Right Fonts
There are many “cool” and quirky fonts available. You can find every type of font you could imagine. With a business card design, try to keep your fonts very basic. These fonts are more readable. They should be complementary to your logo but not overpowering in style. Make sure the font size is large enough to be understood by everyone. Although small fonts look better, you might need to make your message more substantial depending on the clientele.
7. Use QR Codes in Your Business Card
Business cards are still a way to exchange contact or introduce yourself when you meet someone for the first time. But there are limitations while using plain business cards, incorporating QR codes in your business cards makes your work a lot easier to share all the information including products, portfolios, contacts or even you can take them to visit your social media profiles or websites using this QR code. Offline marketing is taking a huge leap by using a poster, banner, or flyer with QR code. Believe me, QR code is the future!
Still, Do You Need More “Pop?”
You may want to think about the paper type and finish you are printing on if you have followed the above suggestions. Adding elements of Spot UV or Stamped Foil can really elevate your business card to a new level.
These elements should not be a distraction from your design.
You might also consider upgrading your paper. Uncoated, Glossy, and Matte are all common paper types. You can make your card look and feel different by printing on soft-touch paper such as Velvet. You can also choose a 32PT Uncoated card, which is super thick. The card’s edge can be covered in one of 17 colors. You can make your design look amazing with specialty papers or additional printing processes. However, you can also take the help of an online business card maker app to create a business card of your choice.
How To Choose The Right Card Stock
Why is it important to choose the right card stock? It all comes down to the impression you want. It’s also about telling a story and brand story. Card stock can also be used to represent a person’s personality. If you are looking for eco-friendly cards stock, then Kraft or Natural paper stock would be your best options. Both stocks contain 30% recycled material.
The selection of the right card stock is crucial for the various features available.
