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How Guest Blogging Can Increase Your Conversion Rate

Guest blogging is one of the most important activities for getting backlinks, and it is also an important aspect of SEO. It is prevalent in many countries, however, there are places where it is claimed that this is a bad activity from an SEO standpoint.

Of course, it is true in the case of low-quality articles, which have no added value. But a quality guest article can even increase your conversion rate in addition to SEO. In the following, we will show you why you should do guest blogging in order to increase your conversion rate.

Quality posts

Let’s start at the beginning. First, we need to discuss what you have to pay attention to if you want to write a good quality article:

  • For the length of the article
  • For readability
  • For keywords
  • For the URLs
  • And for the plagiarism

We know there are a lot of factors, but believe us, you can only write a good article if you take these into account. Remember, only good articles will increase your conversion rate.

Never write a post with a few words full of links. This greatly degrades the quality and Google also penalizes it. Always strive to keep your post the right length and provide readers with useful information.

Useful information is extremely important because if readers have found a solution to their problem by reading your blog, they will be more likely to click on the embedded link.

Strive for uniqueness. Plagiarism is also penalized by search engines, so it’s better to put a little more energy into your writing. Nobody wants to read duplicate content right?

What about keywords and links. Surely you also have important keywords on which you build your SEO strategy. These keywords should dominate the text, as this is the only way you will be able to enjoy the SEO benefits of guest posts.

The links in the text should always look natural. When reading a blog post, no one wants to read promotional text, remember you want to solve a problem.

Also, keep in mind that those URLs are useful to you too. Place links in the text that are related to your product, landing page, or even one of your blog posts on your website. The importance of this will be explained in more detail later in the conversion rate section.


How it can increase your conversion rate?

You must be wondering, okay, but how does that increase my conversion rate?

We mentioned earlier that these blog posts have an impact on traffic. The key to it all is the link in the text that points to your page. You need to combine this with really informative and enjoyable writing and your conversion rate will increase.

As we mentioned, the URL must point to your product, blog, or landing page. This is important because these are the parts of your website that can generate an increase in your conversion rate.

Let’s see an example. Suppose you are writing a guest post about wireless phone chargers. 

There are several wireless chargers available in your webshop. If you are writing a really good article on why a wireless charger is better than a traditional one, using examples and providing useful information, you can attract external visitors to your website.

Increasing traffic means an increased conversion rate. Sounds good right? 

But would that be all? Of course not.

The tone is very important to get enough clicks on the link in the text. Make sure the anchor text of the link to your product refers to the content. In addition, it is important to include a little promotional tone in the sentence.

However, never think of guest articles as an advertisement. When you put a little promotional tone into a sentence, make sure that the readers don’t notice it right away.

Remember, readers, want information, not advertising. If you follow these tips, your conversion rate will definitely increase.



As you can see, guest posts are not only important from an SEO point of view but can also be a useful method if you want to increase your conversion rate.

We suggest that when you write an article, always think about the conversion rate, not just the backlinks, as it would be a mistake to miss this opportunity.

We hope we can help.



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