Brick and mortar stores all over the world are relishing the advantages delivered by emerging eCommerce platforms in form of applications and websites. The rise in the number of e-commerce apps is the result of global digitalization that we have been experiencing for the past 10 years. Now, we have a lot of portals that deliver the buyers with the convenience of shopping online from anywhere and at any time.
Isn’t this amazing?
These e-commerce applications act as a connecting bridge that eradicates the gap present between the buyer and a physical store. For brick and mortar stores the online shift has delivered an unmatchable source of income. Similarly, for buyers, it has delivered the unmatchable convenience to shop online while relaxing on a couch. It also curbs the need to stand in the never-ending queue for hours just to get their necessary groceries billed. Online shopping platforms have surely reduced the hard part of traditional shopping.
That is the reason why the business world is keenly observing the trend and finding ways to merge with it. But this is not as simple as it seems. Yes, surprisingly there are a few important aspects of the processes that brick and mortar businesses need to take care of while developing their own e-commerce application.
So today, to help you out with the same, we would be throwing light on the most important aspect that controls the sales of a business. Yes, you guessed it correctly. We are talking about the checkout process of the eCommerce app. We would be explaining the sure-shot ways that you can apply for reduced cart abandonment and better sales. But first, let us learn the basic concept of cart abandonment to fully understand the solutions.
Without any further ado, let us begin the process of learning!
A Brief Introduction To Cart Abandonment
When a potential buyer adds items in an online cart but quits the process just before making an online payment is known as cart abandonment. Products that make it to the online cart but is never shipped through the transaction is said to be abandoned. This is an extremely grave issue that online businesses have been suffering from. It is one of the most important aspects that retailers want to solve. For these businesses require to put genuine efforts in solving the problem.
How to calculate shopping cart abandonment?
The most simple way to do so is by dividing the number of completed purchases by the total number of transactions that were initially initiated. For the success of any eCommerce portal, cart abandonment is a necessary factor. For example, an increase in this percentage can represent poor sales and bad user experience. Therefore, it is necessary that businesses put extra focus on solving this problem by improving their checkout process.
But many processes because of the lack of inexperience in this particular domain are unable to optimize the platform to decrease cart abandonment. This is where we jump into your rescue. We will help you to find your best-suited technique to streamline your checkout process and triggered sales and user experience. So let us now learn how you too can jump out of this dilemma and relish better results. Take a look further to boost your understanding.
Easy Changes In Your Checkout Process To Trigger Sales
As promised, we are here with simple techniques that you can implement to streamline your e-Commerce app’s or website’s checkout process. Implementing these will help you to focus on enhancing the user experience and the revenue funnel.
1. Make sure to integrate multiple checkout buttons. This will simplify the process for your customers to find the checkout process.
2. Make sure to keep the platform free from security issues. This will help in building the trust of the buyer in your portal.
3. Make the checkout process simple by decreasing the number of form fields. Eradicate any reason for the user to abandon your cart.
4. A guest checkout option can help hasty visitors to make a quick buy. This will help you to boost sales and build the trust of your buyer.
5. If you have a goal to succeed make sure to include mobile devices in your plan, and make it simple for the users to shop from their mobile devices.
6. Focus on eliminating all sorts of distractions. Doing this will help the buyer to gain a clearer perspective. They then can make the purchase without getting influenced by the distractions.
7. Deliver complete summary to the buyers.
8. Being transparent about the additional charges will sort out the process for you.
In a nutshell
These are the ways you can implement changes in your eCommerce checkout process and trigger sales. But this is not all, as there are a lot of other ways to achieve the same. The reality is that you need to keep looking for the best-suited way with which you can gain better results. If you want to find out your perfect fit, then it is recommended to connect with the brood that can help you with the same. Reach out to the team of professionals from a leading e-commerce app development company and discover the ways you can trigger your sales.
Technology has brought a lot of transformation in our lifestyle and is continuously changing to improve the existing one. This leaves both businesses and users with unlimited opportunities to succeed. But the major thing is to find the perfect fit.
The advent of the global pandemic has pushed multiple digital transformations in traditional processes, which is helping them to yield better results. This is an indication that it is time to embrace the wave of digitalization and lead a life that pushes us towards a better future.
For more information on improving the eCommerce checkout process, make sure to reach out, and don’t forget to drop your views in the comment section. But until the next update, stay tuned to this space for updates from around the world.
