Facebook is often the first platform that strikes most people’s minds when they hear the word social media. And that is because Facebook is one of the oldest social media platforms and still holds its relevance in the markets. It provides various mediums to convey the message and provide regular upgrades that make the platform user-friendly.
With millions of users and millions of posts on Facebook, you need creative ideas and ways to stand out from the crowd and keep your Facebook page active. In this blog, we will discuss some amazing ways that will help you boost Facebook engagement with your audience and eventually strengthen your social media presence.
So, without further ado, let’s jump into it.
Best ways to boost audience engagement on Facebook
Provide relevant post
One of the best features of Facebook that makes it a popular and likable platform is that you can post a variety of content. You can provide written articles, share images, post videos, etc., and also, Facebook does have a character limit; hence, you can express yourself better.
With such a wide variety of options, you can provide great details about your business or product. It increases Facebook engagement as people would like to know more about your brand. While you can also use trending topics to keep your posts relevant.
You can provide a viewpoint on an ongoing topic, take a stand on the debate, or post a video creating awareness about current happenings and affairs. All these measures help you to increase engagement on Facebook account with your audience, as people like to gather more information and want to know about opinions.
Regular posts
Facebook has over 2.80 million daily active users on the platform, providing the content. Hence, it becomes important for you to stay relevant and active. Posting regularly helps you in this purpose. The daily posts not only increase reach, also boost your Facebook engagement.
Providing regular feeds and updating the user feels like part of your brand and always remains in anticipation of what is coming next. But, be careful while posting that you don’t overwhelm your followers as they get a little irritated with over-the-need posts.
If you don’t have new content to post, you always use the feature of reposting. You can even repost the content from your customers or other users, but remember to provide credit for the post. You can also share posts from your users that are related to your business. People like to see a face on the content because it makes it relatable. Hence, by sharing user-generated content, you can boost engagement on Facebook and build a strong relationship with your customers.
Categorize your posts
There are mainly 3 types of users on Facebook, and you can easily categorize them and make different content for each group. These categories are :
- Your followers
- Followers of your followers (mostly family, friends, colleagues of your followers)
- People who are not following you
You make different content for each and plan the posts. As each group has different awareness about your brands, you can share the content accordingly. Here is how you can post content to these categories so it boosts engagement on your Facebook.
- Your followers: Users under this category know about your brands and are mostly aware of the business and products. You post the content providing any recent update or share post describing milestone or provide a brief about your new product or provide a teaser for the new product.
- Followers of your followers: People under this category might have heard about your brand through word of mouth from your followers or customers. You can make or share the content with your users in them. It will spark an interest in their minds, and they might ask for more details about your business from a common link. Also, by sharing the post with known faces to the people, you can consider it social proof. Hence, it increases Facebook engagement and interaction with your account.
- People who are not following you: There are high chances that people who aren’t following you might not have heard about you or have heard just a little about you. For them, you can post content that provides a detailed description of your brand or product. It will help people know about your brand, and you can even treat these posts as their introduction to your business.
Facebook Live
Facebook provides you the feature to go live from your Facebook account and interact with people. You can organize a Q&A session with users where you answer all the queries and questions of the users. Or, you can use the live session to know more about your customers and know about the recent market trend as it directly connects with the audience that increases engagement on Facebook. Live sessions also help you to make further strategies as well, as you get to know the customers’ needs and listen to their feedback.
Stay up to date about your surroundings
Facebook algorithm boosts the content or posts that include some relevant local ongoing. In simple words, you can grow in the community and boost your reach by posting more about your local news or posts related to your locality. It provides a great boost to your content. Posting about local news can create brand awareness amongst the people inside your local boundaries.
Join Facebook Groups
Facebook provides an excellent opportunity that helps to spread your brand awareness and increase your followers. Facebook allows its users to make separate Facebook groups or be a part of the group. You can market your brand on by joining different groups. You can even make your separate group where you can add your past customers and potential customers.
Use Facebook widget
Facebook widget is an outstanding tool that helps you to boost Facebook engagement with audience. The Facebook widget helps you to collect Facebook feeds related to your business and embed them on your website. It boosts your Facebook engagement as people visiting your website can have a sneak of your Facebook presence.
The widget also helps you make your website interactive, as visitors can scroll through the feed and look for the details about your brand and note the public opinion about your product or brand. He can also become part of your Facebook chatter as the widget links your website with your Facebook account.
Keep your content Facebook – exclusive
The Facebook algorithm will not promote your content if it contains external website links. Facebook does not want that people leave the platform; hence, it reduces the reach of any content that redirects people to any other website.
So, keep your content exclusive to Facebook, use different features and mediums that Facebook provides and spread your message.
Summing It Up
Facebook provides a great platform for businesses to grow and spread awareness about their brands. It supports all the businesses; hence many businesses are attracted to this platform and market their products. With such competition on the platform, you need to stand out from the crowd and boost engagement with the Facebook audience. as it helps you to attain more customers and increase your sales.
