Introduction
The way we use the internet has substantially changed in the past couple of years and today, more people use their smartphones for accessing the internet than they have ever done in the past. Smartphones have made it very easy to access the internet and the use of the internet through smartphones and tablets has soared in the past couple of years.
Mobile also offers apps and it is common knowledge that around 26% of people search for apps related to that specific product or service. If you have a business and don’t have a mobile app, then it is high time that you do so, because that is the present and future.
90% of the time on smartphones around the world is spent on apps and mobile use has grown by 58% year over year.
Business owners and digital marketing service provider all around the world today feel the need to have mobile apps for their business, and it is high time you jump on the bandwagon if you haven’t done so already. There are a lot of benefits that can be availed upon having mobile apps and the top 7 reasons and benefits have been enlisted in this piece, for the perusal of our readers. Let’s get started!
1. Increased Visibility:
A person spends around 4 hours on his or her smartphone every day. But in that time frame, he or she uses just a handful of major applications. To access the apps, one has to unlock the device and scroll through the menus and then select the right app for usage. Having your app, will thus increase your visibility and help your business in growing a lot.
2. Boost your website traffic:
Google Play Store and Apple’s app store get millions of hits daily. If and when you optimize your app for the app store, you increase your chances of getting more downloads and more targeted traffic to your website. If you follow all the steps in app store optimization, you can ensure more visibility and exposure for your business.
3. Customer Loyalty:
One of the key reasons why your business needs a mobile app for your business is customer loyalty. It is because the app allows a business to directly communicate with its customers. Ads, promotions and in-app purchases have a bigger impact on customers than other ways. Since a better channel of interaction is facilitated it evolves to brand loyalty.
4. Brand Image:
Without a mobile app, you will find it difficult to remain relevant to your target audiences and run the high risk of being left behind your rivals. This has a bigger impact on the prospects of your business, way more than you realize.
Mobile apps have been around for quite some time now and they have become a norm which is expected by most customers. If you fail to deliver on the expectations of your potential customers, then they might leave you for greener pastures.
5. Direct Marketing Channel:
A mobile app can create a direct marketing channel between you and your target audience. A mobile app features information, booking form, accounts, newsfeed and allows the app owners to direct customers to a set of predetermined information. With the help of push notifications, you can also remind customers of your services and offers, whenever you deem it necessary to do so.
6. Customer Insights:
With the help of mobile apps, you can get a lot of valuable customer data. This customer data can help you in identifying your customer needs and overall app performance. You can use this data to identify new business opportunities and to develop better products or features to meet the needs of your customers.
7. Enhanced Accessibility:
It is very difficult to reach target clients at different places at the same time. One key benefit of mobile apps is that it offers greater exposure to different mobile devices at a particular time. As a business owner who has an app for the business, you can send push notifications to your users at any time. When you send a notification to a customer, you will encourage that customer into visiting your app and the visit can very well end up resulting in a purchase.
8. Seamless Experience:
Both the app stores have a minimum requirement of speed for people wishing to list their mobile apps. Since all apps need to be fast, this ensures a smoother experience for users which results in higher engagement levels. If and when you have a mobile app, it is imperative that you continuously test it to offer the experience possible to your clients.
9. Be Where Your Customers Are:
Business owners must be where their customers are and this can be made possible with the help of mobile apps. It is because mobile apps are the easiest and the most convenient way to be where your customers are. There are around 3 billion smartphone users in the world who spend up to 4 hours per day on their smartphones, and mobile apps can be an effortless way of reaching them.
10.New Revenue Channels:
A mobile app can help you open new revenue channels for your business, if and when you decide to monetize it. This can be done through in-app advertisements, paid features or making the app paid-for. This strategy is used by a lot of gaming and photo-editing apps.
11.Customer Engagement:
The level of engagement mobile apps receive is several times higher than normal websites. It is estimated that around 83% of all smartphone users begin their day by using different apps. Most of the time people spend on their smartphones is on apps and with the help of better-designed mobile apps, you can leverage this behavior of the consumers, for increased engagement levels with your business.
12.Location Independence:
With the help of mobile apps, you will be able to make your business location independent. This will allow your customers to stay in touch with you across different time zones.
Summing It Up
Mobile apps are game-changers that help business owners in delivering good customer service to their clients. Business owners and consumers prefer apps over websites because of the benefits that can be availed with the help of such apps.
Mobile apps are very important in engaging present customers and attracting new customers. So join the bandwagon and get a mobile app designed for your business, if you haven’t done so already. If you are a small business owner, you can hire a digital marketing agency for small businesses, to get the best results out of your app.
