Every time a leading brand like Apple, Samsung or Nike gears up to launch a new product, customers all around the world get truly excited. Ever wondered how they manage they pull this off? Well, much of this anticipation emanate from the loyalty towards these brands.
It’s not just that these brands have made a mark for themselves. They have also mastered the art to present their products in unique and compelling ways. And product packaging design is something that has a significant impact on the experience a buyer has with these brands.
Design and Branding are Interrelated
Many businesses fail to understand that product design and branding are interconnected. If you haven’t crafted, designed, launched, and sold your product with the brand at its core, you have sabotaged its success. Your design and branding should blend well and work together. Else, your product will lose its credibility or perplex the potential buyers.
When designing your custom soap boxes make sure to take into account, the kind of brand you want to build. Here are some best practices to power up your soap brand with the product and package design.
Craft a Brand Story Early On
Before you get too involved in the product design process, craft your brand story early on. Mind you, a brand is faceless without a compelling mission, vision, history values, and personality. To create a story that’ll move your customers, ask yourself the following questions:
- What motivates you?
- What drives your business?
- Where would you like to see your business in 5 years from now?
- What’s the USP of your product?
- How it will impact the lives of the ideal consumers?
Once you answer these questions, it becomes way too easy to concentrate on your brand story. This way, your brand story can also tell your customers the choices you make with custom soap packaging design and product development.
Create Product Persona
Don’t think of your custom soap box just a way to encase the product. To create an unforgettable experience and communicate your brand message effectively, think of your brand story as a person. Yup, you read that right! The packaging is a way to market your soap, so create a persona. However, this time, it should be for your product.
When you seethe product as an individual, it will become easier to craft a design that portrays a brand personality andresound with your potential customers. It will grasp your customers’ attention and sway them to buy your product even before they realize what the product is.
Avoid Over-Designing
It’s easy to fell a victim to this temptation. To make your product stand out, some brands over-complicate the design. With some luck, these products may sell well, but they will never build or reinforce the brand.
So don’t get carried away when adorning your custom soap boxpackaging design. Remember, simple is better than complex because clear concepts are easy to understand. More importantly, it’s the simple and well thought out designs that often sweeps the customers off their feet.
Consistency Matters
It’s critical to interact with your customers through a consistent brand aesthetic and voice. This means your custom soap boxesdesign shouldalso be consistent with your brand’s values and identity.
No, we aren’t implying that you should paste your logo on everything. But it’s important to come up with a design that reflects your brand. You could translate that through specific typography, logo, colors, etc. Even if the aesthetics of your soap packaging doesn’t resonate with your brand, it should harmonize with its value.
